Researches have shown that internet users have increased by 5% in the last three years, and the number is growing exponentially. Marketing always aims at connecting with the right people at the right time in the right place. Nowadays, where can you find more people than on the internet?
Digital marketing, online marketing, internet marketing, or e-marketing! Aren’t these all the same?
These all are broad terms with relatively identical meanings but with some subtle differences. In today’s technological world, where everything from grocery to music is available online, marketing strategies have also evolved over the years.
At the beginning of the digital era, there was minor or no contrast among these marketing strategies. The growing complexity of the internet and the integration of digital tools and applications have made these marketing strategies essential for every organization and entrepreneur.
As said earlier, there are distinct differences in these marketing strategies. Internet marketing and online marketing are similar, but e-marketing and digital marketing are two entirely different segments of marketing. Of course, there are some overlaps, but there are some contrasts as well.
Let’s delve deep into these terms to get a general idea about their difference.
Meaning of these terms
With the rapid growth of the internet and technology, marketing techniques have also progressed. These marketing strategies can benefit your business and assist in targeting the target audience while expanding your clientele circle. So, let’s dive in and look into each marketing strategy to see what they offer.
This marketing strategy has gained popularity among professionals right after the inception of the internet and search engine in 1990. It has become a profitable career path.
Digital marketing includes all marketing endeavors that utilize any electronic device or internet. Today businesses make use of digital resources such as social media, search engines, emails, and websites to connect with present and potential clients and offer numerous opportunities to expand clientele through the use of these mediums.
It has become necessary for your business and brand awareness. If you look around, you will notice that every brand has a website. On the off chance, if some brand does not own a website, it must have a social media presence or digital ad strategy. Digital marketing holds such an impact on buyers that they rely on it to know about brands.
To be brief, for any competitive business owner, it is necessary to embrace digital marketing. It facilitates to be more innovative with its numerous associated techniques and options.
Focal Points of Digital Marketing
- Mobile apps and related push notifications
- Electronic billboards
- TV commercials
- PPC ads
- Databases containing market research and customer’s data
*Courtesy of MarketingCharts
Dos and Don’ts of Digital Marketing
Like every other thing in life, success in digital marketing also depends on how well you plan your marketing strategy.
Be mindful of these dos and don’ts of digital marketing.
- Create an authoritative blog – use keyword research, social media comments, customers’ interviews, and surveys to discover questions that your clients need answers for and provide satisfactory answers through your blog.
- Don’t prioritize volume over quality – quality comes first. Neither Google nor customers will be focused on counting the number of blog posts. Focus on providing informative, valuable, and engaging content to get rewards in terms of growth in business.
- Optimize user experience for mobile users – more than 90% of internet users use their mobile phones for browsing. That is why it is mandatory to see that your website offers excellent mobile-friendly content and experience.
- Don’t ignore Facebook – Facebook is gaining popularity among B2B marketers because of its advanced targeting options. Make a powerful Facebook business page to enhance your social media visibility.
- Provide excellent user experience – understand the needs and pain points of your customer and organize your marketing strategy to cater to those requirements in the best possible way.
- Integrate personalization into the buyer’s experience – personalization helps to build connections and make deals. Addressing your clientele group with first names in emails or in communication is an excellent start, but gathering as much information as possible about clients provides a personal experience to each individual.
- Add videos – Video marketing ensures a 49% quicker increase in revenue. Almost more than 85% of online marketers are making effective use of videos to target more customers because of its popularity among them.
- Optimize for local and voice search – optimize your website for voice searches with longtail keywords because voice search is getting progressively well known. Local search optimization is also pivotal because many people are using their cell phones to know about local businesses, so ensure to include your business in local business listings and also include localized content to your website.
Internet Marketing and Online Marketing
SEO-oriented website and PPC campaigns for search marketing like Google Ads and Bing Ads will come under this category. As the Internet and online technologies are changing quickly, so are the online marketing strategies to keep up with the times.
Focal Points of Internet Marketing
- Creating a website
- Choosing SEO friendly keywords and best practices
- Running PPC campaigns
- Converting traffic to sales
- Online partnerships
- Interactive advertisements
The purpose of internet marketing is to capture online traffic to drive more sales, so it is a must to use strategy in line with relationship building otherwise campaigns will be restrictive and will not produce significant results.
Dos and Don’ts of Internet Marketing
- Use of domain name – choose short, simple, and easy to remember domain name because confusing domain name will also make it challenging to attract traffic.
- Don’t use black hat SEO strategies – this type of promotion will result in banning the site from web index listing and also expulsion from offshoot programs.
- Focus on providing useful information – provide visitors with simple to use experience. Use customer-centered language. Do not talk much about you and your company to make them feel detached. Useful information will bring back repeat traffic.
- Use short email signature – always use short and effective email signatures, add your website’s URL to your signatures to catch readers’ attention.
- Don’t publicize your website before it is fully ready – advertising site for visitors before it is completely prepared for traffic would create an adverse impact, and visitors will not be interested in revisiting it.
Electronic marketing is considered equivalent to internet marketing with few add-ons. It offers a broader range of marketing activities. With the inclusion of PPC and SEO, it concentrates more on developing a relationship with customers.
It is not only restricted to the internet but also utilizes emails and wireless media. It uses electronic customer relationship management systems (E-CRM) to manage sensitive data and information about digital customers, and here you can witness a little more personalization.
E-marketing is a part of integrated marketing communications (IMC), which assists brands in expanding businesses across different channels.
Focal Points of E-marketing
- Increase in sales revenue than traditional marketing
- Reduced marketing costs
- Quick results
- Efficient monitoring through web tracking
- Viral marketing
E-marketing can target customers through
- Email marketing
- Video marketing
- Affiliate marketing
- Content marketing
- Article marketing
All these methods help a brand reach its target customers through the internet and wireless mediums. When traditional marketing campaigns like TV commercials, print or direct mail are integrated with digital marketing, this integration is known as e-marketing. It gives a broader scope of business than both traditional and digital marketing.
So what is the significance of terminology?
In case you tell your friend that you are running an e-mail campaign for your business and use the term internet marketing instead of saying e-marketing, there are fair chances that he will not notice it as these are just semantics.
Digital marketing, e-marketing, and internet marketing all share a few similarities, but they all have distinctive approaches. E-marketing is more focused on relationship building than internet marketing, which primarily focuses on directing site traffic to obtain optimum profit. Whereas digital marketing comes with the maximum scope with numerous strategies, platforms, and mediums.
Please note that you need not select only one medium, strategy, or platform to expand your business. Each marketing style produces more fruitful results when integrated well with aspects of other ways of marketing.
That’s the reason you can watch hashtags appearing on your TV screens, which direct users to UGC filled feeds on Twitter and Instagram. Moreover, that’s why content marketing is being distributed through email bulletins, and retargeting is focused on relationships to improve messaging to increase site traffic. No matter what you choose and how you integrate these marketing strategies, your focus should be on selecting a cohesive and audience-oriented marketing strategy to drive success.