Blog seo content research for content creators

Taking the full circle approach of content research: analyzing the SERPs and building your Keyword list to measuring competition using blog SEO heatmaps and applying effective SEO optimization techniques.

Content research that works for blog seo

You are determined to create content that brings traffic. You will write an article, but you do not know if you have a chance to compete in the crowded web.

Well, you always have a chance. The tools you use for blog SEO content research are the key to success. 

First, we reviewed the steps you need to do to compete with big guys successfully:

  1. Identify your competition on the selected topic
  2. Search for keywords you want to fight for
  3. Measure your competition against those keywords and identify focus keywords that stand a chance
  4. Outdo your competitors by writing an article of high quality.  
  5. Optimize as hell for the focus keywords you selected to defeat your competitors.

There are about 70 million posts being published each month by WordPress users. – Ultimate List of Blogging Statistics and Facts by Optinmonsater 

Content research for blog seo - stats for time to create blog post

Curtesy of Orbitmedia 

Talking about factors… Quality of content takes price spot – #1. 

blog seo content research

Courtesy of GrowthBadger 

Manage the process from A to Z in Blogely

Research Docs are designed precisely for that goal.

You can find Research Docs as a separate menu option, but also you have access to Research Docs from within an Article itself. The first tab you see in the Asset panel in the editor is “Research.”

On the bottom of that page in Assets – you have a filter “Doc related” and “All.” Research Docs are independent entities that can be assigned to any article. When you enable “Assign,” you can assign more than one doc to a single article.

By clicking on the bar of Research Doc, you can expand it to view a completed Research Doc. It has three tabs:

  • “The Document” contains content scraped from competitors’ sites to see the material you have compiled. “The Keyword List” includes keywords you’ve compiled for your topic.
  • The “SEO heatmaps” tab – contains reports you have produced analyzing your competition.

research doc of content blog SEO research

To go into editing mode of Research Doc (blog SEO) is the icon “Edit.”

Let’s review how Research Doc is constructed.

The layout of (data content Research Doc)

First, you create a Research doc with a specific topic in mind. Now you provide its topic name even if you did not determine the blog’s exact title yet. You can decide later on the Article’s name, but you must know the topic on the subject you are going to write about.



The right side of the Research Doc is very similar to the Article. It has exactly the same multi-block layout – you can create as many blocks as needed by clicking on the “+” icon. You can move blocks around by clicking on the outline icon on the bottom. Switch blocks clicking arrows, or select a specific block in pagination.

Now – the “DATA” panel. Let’s review five tabs on the left side of Research Doc.

blog seo content research data panel
  • “SERP100” – to extract and analyze the top 100 results from the search engine for your focus keyword.
  • “My links” – to bring custom links and to build a specific list of your competitors.
  • “Notes” – to create or find and reuse stored notes.
  • “Keywords” – to find and analyze related keywords for your Article.
  • “Compete” – to explore and analyze how you fair against the competition for the keywords you have selected.

Perform the Research from left to right, starting from the SERP100 tab.

Let’s explore SERP100 first.

Building your draft

By clicking each paragraph, you copy that snippet. Clicking on images also brings that image to the document on the right side.

So, you build the document on the right side and make an article out of your competitor’s content quickly and easily. Red bars indicate that that snippet of content was already used.


The “Questions” tab has filtered blocks of content that contain questions. Review and add questions being asked in your competitor’s content and add it to your Research Doc as a block in one click.  

blog seo content research - questions being asked


On the “Statistics” tab, inspect paragraphs with statistical data and add them to your documents too.

blog seo optimization content  research

We automatically parsed the first group of 10 links, so if you go to the next group of 10 on the next page – you must click the “Analyze” button to parse the content.

Decide who is your real competition and who is not.

On the Results page – select links of your genuine competition and use the menu “Add to My links.” Adding URL to My links will make this link visible in the My links tab.

If the link is irrelevant to your search topic or it’s a homepage of a high domain authority site, and it is not your competition, set the link to “Ignore”.

You are competing with other blog articles and not the high authority homepages.

Now let’s examine the “My links” tab to understand and appreciate the benefits of a customized list of your competitors on a given topic.

As can see that all links I identified in SERP100 are appearing on the list. If any particular URL you want to bring in that is not in SERP – you can do it here by clicking on the button “New.”

We parse the content as well, so you can use snippets for your final document too.

You also can think of My links as a placeholder of bookmarks for your Research.  

content research blog seo optimization

Notes tab

The Notes tab is an accessory to your content Research. Your previously saved information, special instructions, or other studies for blog SEO optimization that are shareable across your content are at your disposal. You can also use notes as your task list. 


To research the competition, use SERP100 functionality provided in Blogely’s Research Docs.  

Click “New” and provide the search term. It should be as close as possible to the title of your future blog post.

You need to select the country and language for the search.

Please note: you can preset the default country and language in the Settings/Account Configurations tab.

SERP content research analysis for blog seo

Your SERP100 was generated in less than a minute. By clicking on the bar, you can expand it in the left panel’s full view and explore the top 100 searches grouped by ten into ten pages. They are precisely is your competition.

After parsing is completed, you will see small arrows for each link, and by clicking on that arrow, you will see its parsed content arranged by H2 headers.

You can always open the blue URL link and see the actual blog site. Clicking on each header, you can open the content ready to be captured into your Research doc broken down into small paragraphs.

The Keywords tab.  

Clicking on the Keywords tab, the right side is also changing to the “Keyword list.”

If we focused on competitors in the first two tabs (SERP100 and My links), then this is the place for finding and deciding what keywords to select to fight with your competition.

Keyword list serves as a collector for saving suitable keywords that you find during a keyword search on the left side.

We take several different angles on keyword research.

Blogely is not meant to be the keyword research tool. We cannot compete with Ahrefs or Semrush. And it is not our goal to substitute thorough, in-depth blog SEO research.  

However…. what we can do is to provide a practical yet straightforward keyword searching approach. Not everyone needs a full-blown expensive enterprise platform for finding keywords.

Let’s review what we have in the Keywords tab.

Keyword ideas

Start from the Ideas tab.

Clicking on the Search button will bring all related searches associated with a specific term. This option provides ideas for what other related keywords to that primary keyword of your topic.

Popular Questions

Questions tab search will provide information about what questions are being asked on that primary keyword.  

The first request on both tabs (Ideas and Questions) is included free with every Research Doc. Subsequent requests will credit-based.


Autocomplete keywords are search terms related to the keyword you are targeting. We capture the top 10 suggested autocomplete searches that appear in the dropdown menu of Google.com for every combination.

You can request as many times as needed to pull the list; however, volume data is not free – it is credit-based.

To get data for a single keyword costs 0.01 credit. It translates to one-tenth of one cent ($0.001).

In the future, we are adding one more tab – “Recommendations.” We will analyze the SERPs and add keywords most commonly used in the competitor’s content.

This tab will be populated with 20-25 keywords during the SERP data parsing.  

Also, we will be adding the ability to bring the keywords that you collected from other places like (Google planner, for example) and upload them into your list.

Compete with SEO heatmaps

Now we got to the last tab – “Compete” in the Research Doc data panel.

The final logical step in the research process is to evaluate your competition for the keywords you have selected.

Click the button “New” to generate a new SEO heatmap build.  

We bring your keywords from the list on the left side and your competition from selected SERP on the top.

Now you are ready to analyze it, and by clicking on the button, we get the results for you in the simple visual view.

blog seo heatmap of the competiton

You can explore the score for each keyword and site. We calculate the SEO score the same way as we do for your Article.

It is not only about finding proper keywords but checking how well your competition is optimized for them gives you an extra advantage. Find the weakest spots of your competition, and select the keywords you stand a chance to outrank your competitors.

You can add and analyze more keywords on the spot using a plus icon.

Update your SEO heatmaps.  

  • Add more pages of competitors from SERPs.
  • Analyze again.
  • Mark best keywords.
  • Flip the view and change places of keywords and sites.

We provide SEO heatmaps allowance in the form of credits, and it depends on your price plan and how many codes you have.

To summarize, it is easy to pick the best keywords for your content once you examine your competitors using SEO heatmaps. It does not require a mental effort to pick focus keywords using a visual map of SEO optimization.

SEO optimization is a routine

Now the final step – the practical implementation of SEO analysis for your blog post.

To optimize the Article – go into the SEO tab and click on the “SEO optimize” icon.

  • After completion of metadata details, go to the next step, “Focus keywords.”
  • Click on the “Add keyword” button.  
  • You have a chance to enter keywords one at a time or select option:
  • “Select from your Research Doc.”

In the dropdown, select the Research Doc you were working on – you analyzed your keywords and made a list of identified keywords that you want to compete with.

content optimization for blog post article seo

Dynamic scanning of SEO score

And finally, track your SEO optimization progress directly in Article.  

While you are working on your Article, you can open Assets in the editor and select the SEO tab. You can make your content fully optimized without living the writing workspace.

By clicking on the button Scan, you get the score dynamically updated for all keywords in your list.

blog seo optimization is a routine

SEO keywords highlights

In search engine optimization, keywords are the most important metric.

It’s the keywords the search engine uses to figure out what search terms are best suited.

Turn the “Highlights” switch ON, and you will see all keywords that you selected for the optimization of your article.  

An in-app algorithm will pick up on them, and when skimming your article, the viewer will understand that those are the information that is essential to the communication.

Final thoughts

This is it. You can now understand how Research Docs and blog SEO heatmaps are working together and how Blogely can help you write quality, highly optimized content.


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