Blog keyword analysis in headings
The domain of content writing on Google always comes up with several provisoes, including to create a balance in reaching Google’s and reader’s demands is considered one of the most stringent targets to achieve. A writer is always concerned and feels careful around the SEO optimization and keyword stuffing as nobody wants to ruin the content quality by overstuffing keywords. On the other hand, the same writer also wants to generate revenue by ranking higher on the Google search index.
The most common mistakes made by writers include inappropriate use of keywords in unwanted areas. Even if their article makes it on Google Search results, a reader would just get annoyed with the unattractive content and leave the website in no time. The answer to this problem is simple by writing the article around its focused keywords but not moving away from the content quality and engagement score.
Keyword Stuffing focuses on these sections of an article,
- Article Headings
- Content of Article
We have already covered why writers should add the focused keyword in the articles title
While Keywords have a significant impact on the article’s SEO, there is nothing to get confused for when considering to use keywords in the article or not? This article is a guide, covering whys and hows can you insert keywords inside article headings and content.
Using Keywords in Headings
Headings make it clear what the page is about, making it easier to identify the content-highlights for the Readers. On the other side, Google ranks content using focused keywords for an article.
Heading tags let Google collect more clues in evaluating and ranking your article accordingly. The relation between the keywords and headings on the Google ranking algorithm is quite evident. Adding your focused keywords throughout the content, including the titles, might help you rank higher amongst the SERP results.
The process of structuring content for good SEO includes the keyword stuffing inside the headings of an article. If you are using WordPress, you might have seen heading tags starting from <H1> to <H6>, this list of options available allows summarizing the content in a more efficiently structured way possible. Also, letting the crawlers organize the information.
The <H1> TAG Theory
Mostly when it comes to the <H1> tag, best practice is to add only one Heading1 tag to your content. This tag dedicates to the page’s main title. Helping Google to identify your purpose for creating the webpage.
Adding your focused keyword to the <H1> tag is essential in terms of SEO. You can direct your content’s direction around this main keyword.
Using Keywords in the H1 Tag
<h1> tag is always used as a highlighted title by Google search index. The image reflects a keyword ideally added to the title of this webpage. Adding more than one <h1> can make it difficult for the site to rank. Tools like WordPress give an h1 tag to the main title area of a new webpage or post created. This tag helps with the rankings. Also, this tag shows how much CMS is concerned with the SEO to raise its audience among website designers.
How Many Headings to add in a Blogpost?
As many as you want. – Best practices in terms of SEO only recommend having not more than one H1 tag, but when it comes to tags starting from H2 to H6, you can have as many headings as you want.
Professional writers use Heading tags depending on the used heading’s importance. For example, this is similar to creating a list in MS Word.
The structure of headings means a lot in terms of SEO optimization and readers’ ease. How many words in an article is unnecessary as many blog posts can have a flexible amount of words depending on the research.
Importance of adding keywords to Heading tags
Along with using the focused keyword inside a blogpost title, adding secondary keywords to other sub-level heading tags can be a plus. These keywords can raise the accessibility to your audience by getting ranked higher on Google.
Using Keywords in Heading Tags
Most SEO specialists recommend adding focused keywords first inside your Heading tags. But they do keep the title relatable to their audience by not only stuffing it up with their chosen keywords. This practice can never let your readers down. For example, this block heading is also using a heading tag, but we have chosen the picture-perfect keyword for the readers and crawlers both.
Using keywords in blog post Content
Finally, the user has clicked on one of the headings which appeared in search results on Google. This moment is where the content needs more engagement to stay longer. More users remain on a webpage or article; chances rise for achieving the desired results.
But how did the webpage ranked way higher only by headings? Meanwhile, heading tags only have an impact in between 15% – 20% of an article’s SEO. The rest is dependent on other on-page and off-page SEO factors. Most of the credits in ranking a page successfully are taken away by the content inside the heading blocks. This content may include a hefty amount of user-readability, and also keywords.
With rising competition, ranking a website needs more content than headings. SEO specialists recommend up to more than 2,000 words on a single webpage. Using the list of researched keywords, do not forget to stuff up the content with those keywords but in a sophisticated manner.
A good rule of thumb is focusing on not more than two long-tail keywords. Just so, the writer can keep the content direction narrow and to the point, allowing to spend the time optimizing for those two long-tail keywords.
How to add keywords in blogpost content
While optimizing content for Google, keywords can only be added inside the material by keeping the readers in mind.
There were times when Google did not have quality-control tactics, but the algorithms are now intelligent enough to take readability tests of content. They can de-rank your site if the content is useless for readers, the crawlers are smart enough to understand who has written content for its readers and who is focusing on revenue only.
As mentioned before, use only two long-tail keywords for each article to keep the article more specific to the readers.
Google can penalize your complete blog for using the same keywords in your content.
Keep Keyword Density in mind during writing or publishing the blog [post to rank on Google. This density is the number of times you have added your keyword inside the content. On average, keep the frequency between 0.5% to 2% as Google doesn’t prefer excessive keyword stuffing inside any internet content.
Note: A natural flow of content is necessary to engage your readers. You can use different approaches to write the same phrases, or use of a Synonym for keywords is recommended.
Importance of using keywords in SEO
Not on Headings and Content, keywords can be anywhere. On-page SEO relies on several other factors. Many SEO experts have their strategies to rank, but the successful ones have already shared their techniques for the on-page side in optimizing the blog post for Google.
Headings & Content
This article dedicates to the hows and whys of adding content in both these sections.
Insert Keyword in your Title Tag
We have a whole blog post ready for you to see learning the dos and do not’s of using the title tags in terms of SEO.
URL
Most users unknowingly go through the blog post URL, they can connect more with the article subconsciously. But this is only possible if the URL is fully optimized for SEO (using a relevant keyword.)
For example,
This image clearly shows what this article is related to; moreover the same URL is a key ranking factor for websites on Google.
Meta Description
With the increasing competition, you don’t want to miss out by not giving enough attention to the meta description. This feature is mostly for search engines to provide a piece of small information to users showing the content available on your webpage.
Files and Images
Google also crawls images attached to a webpage. So why not name the pictures on the keywords? You can also use random keywords to target on the image alternative name or alt attribute. The same practice can go for files. These images might appear in the Google Image Search index and can increase the chance of click-through rate via Google.
Conclusion
These minor details have gained so much importance after this increasing competition on Google. On-page SEO was never this much important before. But now completely focusing on the readers’ ease, Google has been coming up with new SEO updates all the time, and keywords have always been important to each update. We have covered each and every factor important for keywords, writing separate blog articles for you to go through. Becoming an SEO specialist, you need to be updated with the modern SEO tactics to win over your competitors.
