Finding the right keywords to rank no 1 on Google is essential for any website competing for the traffic. These keywords have been playing a vital role in the SEO blog posts optimization for websites.
Owning a perfectly optimized website, the desired results can have anything you may like, including financial outcomes and also community building.
There are online marketers, and research assistance is available, helping to navigate your business’ keyword research monopoly.
But that doesn’t mean only marketers own a better success ratio than you in finding the right keywords for dominance. If done correctly, your website might reach its full potential generating targeted results.
What does it take to conduct comprehensive keyword research?
Think like your customers first, and create a list of assumed keywords your audience might type inside Google Search to find business owners like you. Search for the best keyword research tools that can provide the search volume and competition for your blog or website. Start with the research using your assumed keywords. This will lead you to create a Bucket list finding the most suitable keywords for you to insert into your content. Those keywords can be prioritized by checking for competition, score, and volume.
Keyword Research tools have been making it simpler and easier for content creators to find the right keywords for their blog posts.
Many free and paid tools are available for conducting comprehensive keyword research. This article will be taking you through some free tools that you can use for searching for keywords to improve the blog’s organic growth.
What are the keyword research tools?
Expanding your SEO feed to more specific tools in targeting the right audience using keywords is done by none but a Keyword Research Tool.
Keyword Research Tools have been assisting entrepreneurs, and business owners rank their SEO optimized websites and blog posts higher than their competitors.
Generally, these tools offer a comparison, search volume, and competition for your planned keywords. They also let you choose from similar general and also long-tail keyword lists if you find your keywords tough in terms of ranking competition.
More accurately, a good keyword research tool can help you find similar, less competitive, and accurate keywords for your website’s content. A number of tools are available on the market for you to compare and get SEO needs to be met precisely.
Few notes about doing keyword research for blog website
Assuming you are a regular blogger, currently planning to conduct your first keyword research. This list can help you identify the course of action you are looking for.
1. Create a list of your planned topics for blog posts based on your niche. Assuming this list being accurate, having in between 5 to 10 topics surrounding your niche, you can extract a list of keywords.
3. Start thinking like your customer. Now, what would you type inside Google Search as a query? This search query must be related to the content which your blog is offering. A right keyword can promise desired results directly from the first 4 to 8 search results, appearing on the Google search page. These search queries you type inside Google are your initial keywords for your website as well.
3. Use keyword research tools. Move to a more automated approach and start typing in your manually extracted list of the assumed list you had created previously. This is the same list that you assembled while thinking like your customers and search for your blog or website on Google.
4. Cut down your keyword list. If you have decided which keywords to use in your content, start creating another final bucket list full of general and long-tail keywords. These keywords can only be extracted depending on you have an understanding of your extracted keywords search competition and several other terms, including volume. These terms will be shared with you by the keyword planner itself.
Why long-tail keyword?
When short-tail or general keywords gave up (short tail keywords have too much competition), long-tail keywords came in handy.
The keyword planning industry has shifted its focus from relatively small keywords now entirely relying on long-tail keywords, as they had discovered lesser and more accurate competition on search queries.
These keywords helped the SEO experts achieve higher conversion and long-term turn around in terms of Google rankings.
If planning a Long-tail keyword, it should be comprised of not more than four or so words with more concise language which a user might type or speak in Google for their query.
“You should know that the vast majority of Google searches are very specific and unpopular (i.e., long-tail). We analyzed the ~1.9 BILLION keywords in Ahrefs’ US database and found that a whopping 92.42% of them get ten searches per month or fewer” | Ahrefs
Hm… Quite an impressive stats. It makes you think,.
Per Joshua Hardwick from Ahrefs.com this means that ~40% of all searches generated by long-tail keywords. Amazing discovery in this article: https://ahrefs.com/blog/long-tail-keywords/
How many keywords is good for SEO blog posts?
Assuming your page offers a solution to a singular problem, you might want to add in between one to three keywords per page. This amount of keywords may also vary when your page has a lot more content covering several solutions.
An ideally optimized page full of information and keywords can also raise its targeted keywords volume but staying in between three to five keywords per webpage.
SEOMark also shows the hows and whys of adding 5 keywords into a webpage, this can help to mix up your content a bit and also keeps the targeting specific and accurate.
Best free keyword research tools in 2020
Finally! You have unlocked the list to free keyword research tools in 2020.
But wait.. before diving in, you must learn that free tools might offer a difference in results when compared with the paid ones. But by making a few combinations here and there, you can achieve the same high-level and distinguished keyword research results as well.
With every bit of handy information provided, let’s get started.
Free tools list
1. Answerthepublic(free)
2. Ubersuggest
4 Keyword Surfer (Extension)
7. Google Trends (free)
8. Google Keyword Planner (free)
10. Questiondb
11. Highervisibility – Reddit Keyword search tool
12 Highervisibility – Bulk keyword generator
13. Moz (10 free queries per month)
14. Thehoth – (up t o 100 keywords in results)
15. Kparser
1. AnswerThePublic (keyword research tool)
Planning to get an approach to what people are currently looking for? Or being a blogger AnswerThePublic can help you c reate a list of initial topics to cover. This might help just in case you are planning to target a specific community.
In General, this Keyword Research tool is focused on giving away free content ideas, and initial keyword research for a blogger.
AnswerThePublic shares the secret questions people type on Google Search. This tool covers the questions having Whys, Whats, Hows, Whens and several other interrogatives for your ease. This feature helps to figure out what kind of questions might be asked if you are starting a blog.
Moreover, this research tool shares perfect writing ideas in the form of prepositions. Just so you can reach out to the unnoticed areas for your content.
Comparisons have always been a trend, AnswerThePublic shares them as well. i.e. most of your audience would be confused in comparing different products or services, AnswerThePublic will also give away those services, features or product names for you to cover through your blog or video content.
Why not go ahead and create an initial list of keywords extracting from those topics given away from AnswerThePublic? Just so you know this amazing tool also gives away that list for you. This keyword research tool gives away the rich source of keywords with their monthly searches and CTR.
Instead of planning your content ideas, topics and initial keywords manually. With a combination of more specific keyword analysis tools, AnswerThePublic might straighten up your content direction and also saves a huge chunk out of your time.
2. Keyword research tool: Ubersuggest
Ubersuggest is an absolutely free tool owned and used by the king of blogging, Neil Patel himself. So its a must add this tool to our list of free keyword research tools in 2020.
People have been comparing this free tool with Href, we can’t say a comparison in between them should be necessarily made. Still, many SEO experts have shifted to Ubersuggest instead of paying hundreds of $$$ to its competitors.
Coming up with an accurate keyword difficulty score, this research tool boosts morale for beginners. But there are certain aspects to consider, Ubersuggest doesn’t share backlinks for webpages. This might also affect the ranking score for a blog post or webpage.
Ubersuggest covers anything you need in conducting the picture-perfect keyword research, why not go ahead and give it a try?
3. Keyword Sheeter
KeywordSheeter is an unnoticed but important tool that brings value because of generating keywords on Steroids. You might find it funny, but it’s true.
Just by typing in your general or short-tail keyword, KeywordSheeter generates you a bulk amount of keywords. There might be no comparison, volume or difficulty offered, but most of these keywords are generated as they go unnoticed or untapped by most of the SEO specialists out there.
With so many useful keywords offered, KeywordSheeter gives an unfair advantage for ranking higher among your competitors.
By coupling this tool with a purely analytical tool like Ubersuggest, your keyword research can save you hundreds of dollars wasted over the premium ones. Its proper usage can, for sure, bring in a community on your webpage or blog post article.
4. Keyword Research Tool: Keyword Surfer
Keyword Surfer is a huge addition to the free keyword research tools collection. It is provided by Surferseo.com. This tool has been considered a free alternative to Keywords Everywhere. This useful tool comes in the form of a chrome extension.
You can install from the extensions section of your Google Chrome browser and also from its own website.
Offering the search volume and also estimated traffic for each keyword, this tool has a lot more to offer when compared with the premium Chrome extensions for keyword research.
You can fill up your bucket list of keywords for your content using its free features, also including related keywords and several other important statistics. Similarly working to its premium competitors, this tool is a must-have for anyone looking for free and organic keyword research.
5. Google Search page
You can use google search for keyword research. It is reliable and straightforward.
Jim Harmer of Incomeshool recommends using ONLY this tool as he considers other research tools as inaccurate, misleading, and costly.
6. Google Search Console
If you are planning on with the SEO, this tool is a must-have in your SEO Kit for success. Google Search Console is also famously known for improving the CRO (Content Rate Optimization) for websites.
But how can Google Search Console help with the keywords planning and research for a website? It’s simple, just take out the search query from each page.
Go through the Clicks, Impressions, CTR, and Position of each query. You might get an insight into the whats and hows of people are finding you through Google search.
Just take the relevant queries, and stuff them up inside your content professionally! Also do not forget to update your meta description with those extracted queries or keywords.
Neil Patel generates 28% of his traffic using Google Search Console.
7. Google Trends
Google Trends is the most interactive and useful tool to plan keywords!
It is a handy tool is for most affiliate bloggers and SEO experts out there planning their Shopify stores and other businesses related websites.
Whatever it is, Google Trends is a Google product that can not only give away the search ratio depending on the geographical locations, categories but also shares the search trends on Youtube along with several other options.
When it comes to keywords or related search queries, Google Trends has a complete section dedicated to helping you identify initial related queries for your targeted niche. This free tool can help you decide in figuring out the trending topics and best keywords for you to add.
This tool is helpful for getting an initial idea or list of trending keywords. When combined with Google Adwords Keywords Planner, you can stain out your perfect and strategical list of keywords to stuff inside your content.
8. Google Keyword Planner
Use Google Keyword Planner to find the most effective keywords for your Google Ads activity. When ranking over Google Search Results, don’t you want to extract data directly coming from Google itself? This all-time favorite Google Product has been a favorite for many years.
This tool’s reputation got disrupted when it removed the Exact Monthly Search Volume and replaced it with a vague estimation. But don’t lose hope!
This youtube video about Google Keyword Planner gives away the insights most of the tools can’t even detect.
Starting with your keyword research and collecting an initial list of keywords for your new website, this tool might surprise you. By entering up to 10 phrases or keywords at a time, your unclear direction might get sorted out for your new website.
The only biggest limitation of this tool includes a lack of clear search volume. But keeping this tool inside your SEO optimization kit is a must! This free Google Adwords Keyword Planner can be a good addition to other research tools you might use.
9. Keyword research tool: Keywordtool.io
Keywordtool.io offers free, and a paid subscription, but its open section offers enough for newbies to get a list of keywords to use inside their content.
The unique feature this tool offers is splitting different channels into separate tabs. You can search for your targeted industry by performing research for separate channels. These channels could include Google, Bing, Youtube, or any other channel you wish to target.
The keyword research generated through keywordtool.io, when combined with Google Adwords Keywords Planner, all the necessary analytics for each keyword can be extracted. Letting you smoothly move on to content creation.
10. Keyword research tool: QuestionDB.io
QuestionDB – another free yet anonymous tool from the outside world. Questiondb generates you a list of content ideas similarly working like Answerthepublic. You can use this free tool through its website.
With every free tool bringing in some sort of value to your keyword research, questiondb also offers the source for each content idea generated. Helping you conduct more and thorough research about the article you are planning to write.
11. Keyword research tool: Highervisibility
Highervisibility . Reddit is a massive online forum, you can’t just go ahead and start with the audience targeting straight away. You would have to plan your subreddit and use keywords in this course.
HigherVisibility offers Reddit users planning their content and keywords using its free keyword research tool. The plan of action is already shared by the HigherVisibility main website
Start typing in the name of a subreddit below and pick one from the auto-generated list. Then click “Get Keywords” to extract keywords from that subreddit.
Reddit is already surpassed Facebook by now becoming the 3rd most widely used channel after Google and Youtube. If you are roaming around looking for growth on Reddit? then HigherVisibility has been helpful for many Reddit users out there.
12. Highervisibility – Bulk Keyword Research Tool
Higher visibility is considered another source of generating keywords in bulk.
This tool is simpler and easier for fresh bloggers who don’t wish to dig deeper inside the keyword research but plan to improve their content first.
A clear list of keywords can be extracted by entering your business type, category, and location.
13. Moz Keyword Explorer
We could not resist but add this amazing Moz Keyword Explorer to our list.
Yes, we know its paid, but do you know you can plan up to 10 of your queries just by signing up for this platform?
Let’s take a look at what this tool offers.
After typing in your query inside its explorer section. You will be shared a list of suggestions, along with your personal query’s search volume, the difficulty for landing onto Google’s first page, CTR and priority.
Priority is the score calculated by Moz scoring algorithms that amalgamates all of the other scores, allowing you to determine which keyword to use first. Using the keyword suggestions section can help you figure out what other keywords can you be writing around.
If you only use those 10 free queries carefully, you can plan your content for around 10-12 blog posts. This might be enough considering you have used Moz for the keyword optimization of your content.
14. Thehoth
The HOTH is a service SEO company in the first place.
The name came from an acronym for Hittem Over The Head, in other words, to bludgeon with awesomeness. It can be used as a noun (as in our product, or our brand) or as a verb (i.e. To HOTH someone, to HOTH something).
It looks like it provides valuable search results that you can use immediately. However, watch out for the hard sale pressure you might experience to get you into the full-service plan. Check some reviews on Trustpilot.
It has a keyword research tool that appears free. I tried it and was pleasantly surprised to see data after I enter my email (of course).
15. Kparser
Kparser appears like a decent keyword research and suggestion tool.
It does a good job searching for keywords and breaks it down by categories. They also provide their rank (Kparser rank) that
However, it is on screen only. I wan not able to export it. It is only allowed with paid service (starting from $26/mo and $61/mo for unlimited export).
Final thoughts
The best free keyword research tools might be enough to get you going. This sure definitely going to help you can improve your blog optimization, but they won’t do the work for you. You’re still must put in the work to get the results you want.
Most of them have some free features and If you’re on a budget you can get away with it. Think of these them as guides telling you what you need to improve or focus on. You can use their suggestions to help your growth.
